BARC suspends weekly publishing of ratings for news channels amid ‘fake TRP’ row

Television ratings agency BARC (Broadcast Audience Research Council) has decided to suspend publishing of weekly individual ratings for channels in the news genre. They will continue to release audience estimates for the overall news genre every week by state and language, however the channel-wise audience estimates data will not be released. According to the BARC Board’s statement, they have proposed that its technical committee should review and augment the current standards of measuring and reporting the data of “niche genres,” to improve their statistical robustness and to significantly hamper the potential attempts of infiltrating the panel homes. “This exercise would cover all Hindi, Regional, English News and Business News channels with immediate effect,” it stated.

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